Digital Marketing Technologist

Our client, a reputable mid-sized law firm, is seeking a Digital Marketing Technologist for a direct hire position based in their downtown San Francisco office. This hybrid role requires in-office presence three days per week.  The salary range is $115,000 – 125,000.

RESPONSIBILITIES:
 

• Monitor and document business development and marketing initiatives, highlighting key outcomes and successes.
• Plan and execute digital content strategies that align with firm goals, incorporate competitor analysis, and enhance brand visibility.
• Manage and maintain website content to ensure accuracy, relevance, and consistency with branding and style guidelines.
• Regularly update attorney biographies, practice area pages, and other firmographic content in line with SEO best practices, including keyword optimization, metadata, and tagging.
• Enter new litigation matters into the firm’s web-based database and create or update content for use in marketing materials and the firm website.
• Design visually engaging, branded graphics for digital advertising and email campaigns using tools such as Canva.
• Conduct keyword research and leverage AI tools to inform SEO strategy and content development.
• Utilize analytics platforms to track website performance metrics such as traffic, bounce rates, and user engagement; provide actionable insights to guide strategy.
• Recommend and implement website enhancements to improve user experience and overall site functionality.
• Publish media coverage, press releases, and thought leadership articles to the firm’s website and disseminate through targeted email campaigns.
• Analyze the effectiveness of digital marketing campaigns and website activity to ensure continuous improvement and strategic alignment.
• Collaborate with attorneys and staff to maintain contact databases; assist with CRM system research and evaluation for potential future implementation.
• Provide support for additional marketing projects and initiatives as needed beyond core responsibilities.

QUALIFICATIONS:
 

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in a marketing or technology-focused role within a law firm or comparable professional services environment.
• Strong technical proficiency in Microsoft Office applications.
• Willingness to learn and work with legal marketing tools such as Canva, InfoDash, WordPress, Constant Contact, Lex Machina, and iManage.
• Excellent written, verbal, and interpersonal communication skills.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines while maintaining attention to detail.
• Team-oriented, collaborative, and outgoing mindset, with a proactive and adaptable approach to problem-solving.

PHYSICAL REQUIREMENTS:
 

• May be tasked with lifting, carrying, pushing or pulling up to 25 lbs., if able to do so.
• Must be able to sit for prolonged periods of time and walk/stand for moderate periods of time.
• Must be able to bend at the knees and waist frequently
• Must be able to repetitively use a telephone and a computer mouse and keyboard.

All employment is contingent on candidates providing at least two positive professional references from prior managers.
We are looking for local candidates only.  U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.
To apply for this position please visit our website at www.PsiNapse.com, and click on “Looking for Work”.
Thank you for your interest. Please understand that only qualified candidates will receive a response.
PsiNapse Technology, a national, workforce augmentation and solutions firm, offers competitive compensation, professional service, and customized benefits to qualified temporary and career professionals looking for employment.
We are an Equal Opportunity Employer and do not discriminate on the basis of race, religion, color, gender, sexual-orientation, age, national origin, citizenship, disability, or any other protected category.